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My Career

Product Management Experience

August 2023 - Present

Product Owner | First Choice
TUI UK & Ireland

  • Helped establish the digital owner role for the First Choice business, collaborating with the Product Lead and Tech Leads to set up Search & Book teams and develop streamlined processes for efficient delivery of technical initiatives.

  • Define and build quarterly roadmaps in collaboration with business stakeholders and tech leads, ensuring alignment with strategic objectives and facilitating efficient delivery of customer-focused features.

  • Coach team members in Product Owner training programs, teaching the fundamentals of the product development lifecycle and product management concepts, and guided them through tasks such as user story writing and backlog prioritization.

  • Implemented Apple Pay, leading to a 13% boost in mobile checkout conversions, enhancing customer flexibility and convenience.

  • Introduced a new flexibility/insurance product, achieving a 1.63% adoption rate within the first month, relative to overall bookings.

  • Improved booking conversion rates by 11% through implementing enhancements to streamline the booking flow, providing clarity around alternative flights availability and room options, and improving price breakdown communication.

  • Achieved a 15% increase in quarterly e-commerce conversion rates by optimizing touchpoints, including search results and unit details, to provide clear information on flexible payment options.

May 2022 - March 2023

Product Manager
elmenus

  • Worked on elmenus' 3 primary products (User App, Rider App, and internal Fleet Management System) by leading 2 cross-functional teams of Software Engineers, UX Designers, and Data Scientists to deliver features.

  • Generated an additional weekly revenue of 2.75 Million EGP by driving an 11% increase in demand through the implementation of a flexible restructuring of the ordering process.

  • Optimized cost per order by working with Data Scientists to develop location validation models, reducing out-of-zone trips by 12%.

  • Reduced Support Cost per Order by 5% through implementing Rider Tracking on the user app, lowering Customer-to-Support Contact Rate.

  • Managed Data Engineering projects to enhance Fleet Operations efficiency: automated Rider payment pipelines and performance monitoring models.

October 2021 - May 2022

Product Manager
Trianglz LLC.

  • Led cross-functional Scrum teams (Engineering, UX Design & Quality Control) to achieve successful design and delivery of digital products for start-ups.

  • Worked closely with clients (business founders) to define their product vision and build product roadmaps that align with their strategic objectives.

  • Collaborated with 2 clients (EdTech and eCommerce) on product strategy alignment and provided technical project management for a third client (Cryptocurrency Exchange).

  • Revamped and launched marketplace client's Retailer-Wholesaler-Marketplace platform, resulting in a 50% increase in incoming order volume within the first month.

Earlier Experience

October 2020 - October 2021

Education Services Program Manager | Outseer

RSA Security

  • Following RSA's acquisition by Symphony Technology Group, I was promoted to lead the Education Services division within RSA's anti-fraud business unit as a result of organizational restructuring.

  • Collaborated with the VP of Global Services to develop a comprehensive education and training strategy, along with a revenue model. 

  • Worked alongside the Global Project Management Office to successfully execute various initiatives for transitioning into an independent organization.

September 2018 - October 2020

Technical Instructor

RSA Security

  • Collaborated with Global Services leadership and Subject Matter Experts to develop a comprehensive training curriculum for RSA's Anti-Fraud product offerings, encompassing both on-premise and cloud solutions.

  • Worked closely with the product teams to ensure that the training content remained current and aligned with the latest product updates.

  • Crafted educational content and designed training courses that were not only engaging but also delivered high-quality learning experiences to our valued customers.

August 2015 - September 2018

Senior Analyst | Technical Support

Dell EMC

  • Provided comprehensive technical assistance to both internal and external customers on a global scale with a focus on Dell EMC's storage virtualization product offerings. 

  • Participated in ensuring seamless new product implementations for customers and addressing software-related issues reported by both customers and field personnel.

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